We were founded on March 7, 2016, and this year marks our 9th year.We have been spreading functional innerwear using the world’s most advanced technology throughout Japan.With successful experiences accumulated with over 2000 business partners, we have now become a top brand in the Japanese esthetic industry.Moving forward, we aim to expand high-functionality and high-quality innerwear made with cutting-edge technology from Japan to overseas markets.We are making our first store opening with the goal of becoming the world’s leading brand in functional innerwear.
| Company Name | Caddireat Innovation Co., Ltd. |
|---|---|
| Offices |
Tokyo Head Office 9th Floor of PMO Hatchobori V, 2-2-2, Irifune, Chuo City, Tokyo
Nagoya Branch 9th Floor of Tohofudosan Nagoya Ekimae Bldg., 3-2-14 Taiko, Nakamura Ward, Nagoya City, Aichi Prefecture |
| Tel |
+81 3 6263 0293 |
| CEO | Tomohiro Koizumi |
A tremendous effort is required to keep going on a diet and working out in order to have a beautiful body shape. However, it does not always result in the realization of an ideal body shape.
The objective of “peuà beauté” is to support women who are seeking beauty in achieving their wishes, such as “I want to have a slender waist,” “I want to have well-rounded glutes,” and “I want to have slim calves.”
As indicated by the name coined from the French words: “peu à peu (gradually)” and “beauté (become beautiful),” we will assist you in pursuing beauty until you get an ideal body shape.
Received “Growing company with SDGs Award” for 3 consecutive years from 2020 to 2022.
For three consecutive years from 2020 to 2022, we received the award for commending enterprises that “lead the beauty industry” beyond a certain level based on the results of the multifaceted surveys on corporate activities in aspects of five items: sustainability, innovation, customers’ success, human resources, and digital transformation.
(Covered in the April 2022 Issue of Esthetic Wired published by Beauty and Healthcare News Inc.)
Received the award “Must-buy Item” for 3 consecutive years from 2020 to 2022.
We exclusively received the award for three consecutive years from 2020 to 2022, as the magazines in this industry recommended our product as an item that should be purchased by salons with the keyword “underwear for keeping your body in good shape.”
(Covered in the November 2022 Issue of Esthetic Wired published by Beauty and Healthcare News Inc.)
In the “in-store sale section” of the Best Item 2024, we received the award for two consecutive years from 2020 to 2021 and were in the Hall of Fame from 2022 to 2024.
The owners of esthetic salons throughout Japan were interviewed about “the item that contributed to the sales of their salons the most in the past year,” and companies producing the items mentioned by a large number of owners were commended, to certify that the items are best-selling ones. In the “in-store sale section,” we received the award for two consecutive years from 2020 to 2021 and were in the Hall of Fame from 2022 to 2024.
(Covered in the November 2024 Issue of Esthetic Wired published by Shinto Tsushin Co., Ltd.)
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